Aisha by Maitri
Aisha by Maitri
Aisha by Maitri
Branding and Web Design for AI Health Companion
Branding and Web Design for AI Health Companion
Project Overview
OneCraft partnered with Maitri to build the brand identity and launch presence for Aisha, an AI-powered women’s health companion. We designed a visual system that aligns with Maitri’s trust and warmth, along with a focused landing page that clearly introduces Aisha’s purpose and guides women to begin their journey on WhatsApp.
OneCraft partnered with Maitri to build the brand identity and launch presence for Aisha, an AI-powered women’s health companion. We designed a visual system that aligns with Maitri’s trust and warmth, along with a focused landing page that clearly introduces Aisha’s purpose and guides women to begin their journey on WhatsApp.
OneCraft partnered with Maitri to build the brand identity and launch presence for Aisha, an AI-powered women’s health companion. We designed a visual system that aligns with Maitri’s trust and warmth, along with a focused landing page that clearly introduces Aisha’s purpose and guides women to begin their journey on WhatsApp.
Industry
:
Fem-tech
Industry
:
Fem-tech
Industry
:
Fem-tech
Industry
:
Fem-tech
Platform
:
Website
Platform
:
Website
Platform
:
Website
Platform
:
Website
Services
:
Branding, Web Design
Services
:
Branding, Web Design
Services
:
Branding, Web Design
Services
:
Branding, Web Design
Problem Statement
Aisha existed across videos, social channels, and WhatsApp, but lacked a central space explaining what it offered. Maitri needed a clear identity and a simple landing page that showcased Aisha’s purpose and features, allowing women to understand its benefits quickly and confidently.
Aisha existed across videos, social channels, and WhatsApp, but lacked a central space explaining what it offered. Maitri needed a clear identity and a simple landing page that showcased Aisha’s purpose and features, allowing women to understand its benefits quickly and confidently.
Aisha existed across videos, social channels, and WhatsApp, but lacked a central space explaining what it offered. Maitri needed a clear identity and a simple landing page that showcased Aisha’s purpose and features, allowing women to understand its benefits quickly and confidently.
Our Approach
In-Depth Research:
Studied femtech platforms and AI chat experiences to understand how health guidance, trust, and emotional sensitivity are communicated in digital products.
Brand Alignment Workshop:
Worked closely with the Maitri team to shape Aisha as a child brand - retaining Maitri’s warmth, credibility, and the iconic bindi while giving Aisha its own modern identity.
Visual Style Development:
Explored color palettes, motifs, and warm, human-first layouts. Developed bindi-inspired patterns and a bright visual language to reflect the emotional nature of women’s health.
In-Depth Research:
Studied femtech platforms and AI chat experiences to understand how health guidance, trust, and emotional sensitivity are communicated in digital products.
Brand Alignment Workshop:
Worked closely with the Maitri team to shape Aisha as a child brand - retaining Maitri’s warmth, credibility, and the iconic bindi while giving Aisha its own modern identity.
Visual Style Development:
Explored color palettes, motifs, and warm, human-first layouts. Developed bindi-inspired patterns and a bright visual language to reflect the emotional nature of women’s health.
User Interface
Style Guide
Impact
The final design unified Aisha’s AI companion, health journeys, and services into a cohesive and approachable digital experience. Women can now easily understand what Aisha offers, explore support across fertility and menstrual health, and begin conversations through WhatsApp without confusion. This clarity and warmth build trust and empower women to seek guidance, track their health, and take informed action with confidence across different life stages.
The final design unified Aisha’s AI companion, health journeys, and services into a cohesive and approachable digital experience. Women can now easily understand what Aisha offers, explore support across fertility and menstrual health, and begin conversations through WhatsApp without confusion. This clarity and warmth build trust and empower women to seek guidance, track their health, and take informed action with confidence across different life stages.
The final design unified Aisha’s AI companion, health journeys, and services into a cohesive and approachable digital experience. Women can now easily understand what Aisha offers, explore support across fertility and menstrual health, and begin conversations through WhatsApp without confusion. This clarity and warmth build trust and empower women to seek guidance, track their health, and take informed action with confidence across different life stages.
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