GCCX

GCCX

GCCX

Branding & Web Design for Global Capability Centre Platform

Branding & Web Design for Global Capability Centre Platform

Project Overview

One Craft partnered with GCCX to translate a complex offshore staffing and advisory offering into a sleek, modern website. Through mood-boarding, color theory, and iterative design sessions, we delivered a clean, approachable experience that empowers decision-makers to compare costs instantly and move forward with confidence.

One Craft partnered with GCCX to translate a complex offshore staffing and advisory offering into a sleek, modern website. Through mood-boarding, color theory, and iterative design sessions, we delivered a clean, approachable experience that empowers decision-makers to compare costs instantly and move forward with confidence.

One Craft partnered with GCCX to translate a complex offshore staffing and advisory offering into a sleek, modern website. Through mood-boarding, color theory, and iterative design sessions, we delivered a clean, approachable experience that empowers decision-makers to compare costs instantly and move forward with confidence.

Industry

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Internet Marketplace

Industry

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Internet Marketplace

Industry

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Internet Marketplace

Industry

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Internet Marketplace

Platform

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SaaS Website Design

Platform

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SaaS Website Design

Platform

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SaaS Website Design

Platform

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SaaS Website Design

Services

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UX/UI Design

Services

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UX/UI Design

Services

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UX/UI Design

Services

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UX/UI Design

Problem Statement

Prospective clients faced lengthy PDF reports and unclear pricing when evaluating offshore setups. GCCX needed a digital solution that surfaces their full suite of services—Insights, Talent, Operations, Turn-Key GCC—alongside transparent rates, so users can grasp value instantly rather than wade through dense documents.

Prospective clients faced lengthy PDF reports and unclear pricing when evaluating offshore setups. GCCX needed a digital solution that surfaces their full suite of services—Insights, Talent, Operations, Turn-Key GCC—alongside transparent rates, so users can grasp value instantly rather than wade through dense documents.

Prospective clients faced lengthy PDF reports and unclear pricing when evaluating offshore setups. GCCX needed a digital solution that surfaces their full suite of services—Insights, Talent, Operations, Turn-Key GCC—alongside transparent rates, so users can grasp value instantly rather than wade through dense documents.

Our Approach

  1. In-Depth Research:

    Benchmarked platforms to pinpoint best practices in pricing transparency and found that upfront cost comparisons drive engagement.

  2. Client Workshop:

    Collaborated with GCCX co-founders to hone their vision and establish messaging pillars that pair emotional trust with logical clarity.

  3. Visual Evolution:

    Collaborated closely with GCCX through moodboard workshops to define a cohesive visual language

  1. In-Depth Research:

    Benchmarked platforms to pinpoint best practices in pricing transparency and found that upfront cost comparisons drive engagement.

  2. Client Workshop:

    Collaborated with GCCX co-founders to hone their vision and establish messaging pillars that pair emotional trust with logical clarity.

  3. Visual Evolution:

    Collaborated closely with GCCX through moodboard workshops to define a cohesive visual language

User Interface

GCCX website homepage featuring 'India is your longer runway' hero banner, four service cards for Insights Platform, Talent Reviews, Operations Platform, and Enquiry Request, trusted client logos including UN and SAP, 'Why set up a team or GCC in India' section highlighting innovation, quality, speed and cost benefits, peer testimonials, and mind blogging reads blog section
GCCX website homepage featuring 'India is your longer runway' hero banner, four service cards for Insights Platform, Talent Reviews, Operations Platform, and Enquiry Request, trusted client logos including UN and SAP, 'Why set up a team or GCC in India' section highlighting innovation, quality, speed and cost benefits, peer testimonials, and mind blogging reads blog section
GCCX website homepage featuring 'India is your longer runway' hero banner, four service cards for Insights Platform, Talent Reviews, Operations Platform, and Enquiry Request, trusted client logos including UN and SAP, 'Why set up a team or GCC in India' section highlighting innovation, quality, speed and cost benefits, peer testimonials, and mind blogging reads blog section
GCCX website pages showing Tools section with India Playbook downloadable PDF, Insights AI feature explaining Global Capability Centres, India Opportunity Calculator tool with cost analysis by country, and Mind Blogging Reads blog section with articles on technology advancement, examples of bias, and laundering development
GCCX website pages showing Tools section with India Playbook downloadable PDF, Insights AI feature explaining Global Capability Centres, India Opportunity Calculator tool with cost analysis by country, and Mind Blogging Reads blog section with articles on technology advancement, examples of bias, and laundering development

Style Guide

GCCX style guide showing Lexend and Inter typography, green and teal color palette (Deep Sea Green, Mint Jelly, Jazzy Jade), button styles, business iconography including maps and analytics symbols, and illustrations featuring chatbot, data analysis, global team collaboration, innovation thinking, planning calendar, and presentation scenes
GCCX style guide showing Lexend and Inter typography, green and teal color palette (Deep Sea Green, Mint Jelly, Jazzy Jade), button styles, business iconography including maps and analytics symbols, and illustrations featuring chatbot, data analysis, global team collaboration, innovation thinking, planning calendar, and presentation scenes

Impact

The final design successfully unified GCCX’s four core platforms—Insights, Talent, Operations, and Turn-Key GCC—into a cohesive and approachable interface. Decision-makers can now effortlessly navigate each service, compare costs side-by-side with the “Your Country vs. India” calculator, and grasp precise value without wading through dense reports. This clarity and transparency foster trust and empower global founders to build and manage offshore teams in India with confidence and ease.

The final design successfully unified GCCX’s four core platforms—Insights, Talent, Operations, and Turn-Key GCC—into a cohesive and approachable interface. Decision-makers can now effortlessly navigate each service, compare costs side-by-side with the “Your Country vs. India” calculator, and grasp precise value without wading through dense reports. This clarity and transparency foster trust and empower global founders to build and manage offshore teams in India with confidence and ease.

The final design successfully unified GCCX’s four core platforms—Insights, Talent, Operations, and Turn-Key GCC—into a cohesive and approachable interface. Decision-makers can now effortlessly navigate each service, compare costs side-by-side with the “Your Country vs. India” calculator, and grasp precise value without wading through dense reports. This clarity and transparency foster trust and empower global founders to build and manage offshore teams in India with confidence and ease.

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