Myra Test Prep
Myra Test Prep
Myra Test Prep
Exam Discovery and Subscription Design for a Test Prep Platform
Exam Discovery and Subscription Design for a Test Prep Platform
Project Overview
Myra Test Prep is a web and mobile platform that helps Indian students prepare for competitive entrance exams through mock tests. India conducts hundreds of entrance exams across government jobs, railways, law, medicine and engineering, with millions of students appearing every year. One Craft partnered with the Myra team to design the complete product experience. This case study focuses on the buying flow, from exploring an exam to taking a free test and choosing a plan. The objective was to design a clear, trustworthy path from first visit to purchase.
Myra Test Prep is a web and mobile platform that helps Indian students prepare for competitive entrance exams through mock tests. India conducts hundreds of entrance exams across government jobs, railways, law, medicine and engineering, with millions of students appearing every year. One Craft partnered with the Myra team to design the complete product experience. This case study focuses on the buying flow, from exploring an exam to taking a free test and choosing a plan. The objective was to design a clear, trustworthy path from first visit to purchase.
Myra Test Prep is a web and mobile platform that helps Indian students prepare for competitive entrance exams through mock tests. India conducts hundreds of entrance exams across government jobs, railways, law, medicine and engineering, with millions of students appearing every year. One Craft partnered with the Myra team to design the complete product experience. This case study focuses on the buying flow, from exploring an exam to taking a free test and choosing a plan. The objective was to design a clear, trustworthy path from first visit to purchase.
Industry
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Ed-Tech
Platform
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Website
Services
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UX Design
Problem Statement
Despite offering strong preparation content, the platform needed a way to communicate its value before purchase. Students are careful buyers and found it difficult to judge what a subscription would include, from full mock tests and previous years' papers to detailed analysis and expert calls. With a large number of exams listed, the product also required a structure that helped students find their exam quickly and move from interest to subscription without friction.
Despite offering strong preparation content, the platform needed a way to communicate its value before purchase. Students are careful buyers and found it difficult to judge what a subscription would include, from full mock tests and previous years' papers to detailed analysis and expert calls. With a large number of exams listed, the product also required a structure that helped students find their exam quickly and move from interest to subscription without friction.
Despite offering strong preparation content, the platform needed a way to communicate its value before purchase. Students are careful buyers and found it difficult to judge what a subscription would include, from full mock tests and previous years' papers to detailed analysis and expert calls. With a large number of exams listed, the product also required a structure that helped students find their exam quickly and move from interest to subscription without friction.
Our Approach
Competitor Review & Student Feedback Analysis:
We reviewed existing test prep platforms and studied student complaints on Reddit and Google reviews to identify recurring issues, then addressed them in the product.Value First Free Trial:
We designed a free test that students can take without signing up, allowing them to experience the product and its value before being asked to subscribe.Subscription and Checkout Design:
We designed clear plan options for three months, six months and one year, supported by a focused checkout flow across web and mobile screens.
Competitor Review & Student Feedback Analysis:
We reviewed existing test prep platforms and studied student complaints on Reddit and Google reviews to identify recurring issues, then addressed them in the product.Value First Free Trial:
We designed a free test that students can take without signing up, allowing them to experience the product and its value before being asked to subscribe.Subscription and Checkout Design:
We designed clear plan options for three months, six months and one year, supported by a focused checkout flow across web and mobile screens.
User Interface
Impact
The project resulted in a simple, structured buying flow built around three decisions: choosing an exam, trying it for free and selecting a plan. Exam pages clearly communicate what a subscription includes, helping students make informed decisions based on what they have experienced. The no sign-up free test became a key part of the experience, building trust by letting students see the value of the product before any commitment.
The project resulted in a simple, structured buying flow built around three decisions: choosing an exam, trying it for free and selecting a plan. Exam pages clearly communicate what a subscription includes, helping students make informed decisions based on what they have experienced. The no sign-up free test became a key part of the experience, building trust by letting students see the value of the product before any commitment.
The project resulted in a simple, structured buying flow built around three decisions: choosing an exam, trying it for free and selecting a plan. Exam pages clearly communicate what a subscription includes, helping students make informed decisions based on what they have experienced. The no sign-up free test became a key part of the experience, building trust by letting students see the value of the product before any commitment.
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